These materials were prepared on behalf of The National Campaign to Prevent Teen and Unplanned Pregnancy. Use of these materials is permitted for public or private use, provided that acknowledgement and/or citation of The National Campaign is included where appropriate. For additional clarification or questions, please send us an email.
Does Watching Sex on Television Predict Teen Pregnancy? Findings From a National Longitudinal Survey of Youth (2008)*
An important study from the Rand Corportation is the first to directly link sexual content on TV to the likelihood of teens getting pregnant or causing a pregnancy. Primary finding from the study published in the journal Pediatrics? Teens who are drowining in sex-saturated TV are twice as likely as their peers who watch little sexy stuff on TVto get pregnant or cause a pregnancy by age 16. So, will turning off the TV prevent teen pregnancy?
*this report was written and published by the Rand Corporation; The National Campaign did not contribute in any way
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Managing the Media Monster: The Influence of Media (From Television to Text Messages) on Teen Sexual Behavior and Attitudes (2008)
The goal of this report is to inform practitioners and program providers about what the most up-to-date research says about teens and media influence. Specifically, this publication examines in detail how the media influences - in positive and negative ways - teen sexual knowledge, attitudes, and behavior. Importantly, the report also offers practical suggestions for how those working with youth can use the media to reach young people and provides suggestions on how best to capitalize on the exploding world of digital media.
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Media and Teen Sexual Behavior
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Media and The Message: Lessons Learned from Past Public Service Campaigns - Full Report (1998)
By William DeJong, Ph.D., and Jay Winsten, Ph.D.
Drawing on the traditions of commercial marketing, advertising, and public relations, as well as public health practice, the authors present an overview of lessons learned from evaluations of past public service campaigns, summarize current thinking and research on how the mass media can be used in social change movements, and articulate a set of guidelines that can help the development of future campaigns.
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Media and The Message: Lessons Learned from Past Public Service Campaigns - Summary (1998)
By William DeJong, Ph.D., and Jay Winsten, Ph.D.
Drawing on the traditions of commercial marketing, advertising, and public relations, as well as public health practice, the authors present an overview of lessons learned from evaluations of past public service campaigns, summarize current thinking and research on how the mass media can be used in social change movements, and articulate a set of guidelines that can help the development of future campaigns.
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Public Health Digital Brief (2008)
While not an exhaustive list, this paper provides a brief overview of recent online and mobile ICT applications across a number of health domains, including health care, health emergencies, diabetes, physical activity, substance use, and sexual and reproductive health. The focus here is on health projects that target the public, setting aside those applications that provide new digital options for health care providers (e.g., electronic records or mobile devices for collecting patient data in the field).
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Taming the Media Monster: Teens and Sex in the Digital Age
June 26, 2009
The National Campaign held a conference focused on digital media and teen sexual behavior. The first session included a discussion of the current research about the influence of media on teen sexual health and evaluated interventions that have used media to effectively reach teens. Subsequent sessions focused on current interventions that are using digital media to reach teens and improve reproductive health outcomes.
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This Is My Reality: The Price of Sex. An Inside Look at Black Urban Youth Sexuality and the Role of the Media (2004)
For many low-income Black urban youth, sex is seen as little more than a transaction and mainstream messages about sex, love, and relationships are having little impact in the inner city, according to a new report from Motivational Educational Entertainment Productions (MEE). The extraordinarily frank report summarizes findings from 40 focus groups conducted in ten cities in 2002, and offers many sobering insights from low-income Black youth on their views about sex, relationships, marriage, pregnancy, and parenthood.
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