Managing the Media Monster
The Influence of Media (From Television to Text Messages) on Teen Sexual Behavior and Attitudes
Much has been written about the influence of the media on teen sexual behavior.
In fact, when it comes to teens decisions about sex, few topics generate as
much passionate discussion as the relative influence of the media. One need
look no further than the media firestorm generated by a just-released report
from the RAND Corporation linking sexual content on TV with teen pregnancy.
Simply put, when it comes to media influence on teens, everyone is
an expert.
The goal of this report is to inform practitioners and program providers about what the most up-to-date research says about teens and media influence. Specifically, this publication examines in detail how the media influences - in positive and negative ways - teen sexual knowledge, attitudes, and behavior. Importantly, the report also offers practical suggestions for how those working with youth can use the media to reach young people and provides suggestions on how best to capitalize on the exploding world of digital media.
The report is available here in its entirety or by chapter with supporting information at the end of the page.
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Managing the Media Monster(full text download)
Managing the Media Monster(purchase a copy)
Preface
Sarah Brown
CEO
The National Campaign to Prevent Teen and Unplanned Pregnancy
Introduction: The Media as Sex Educators for Youth
Jane D. Brown, Ph.D.
James L. Knight Professor
School of Journalism and Mass Communication
University of North Carolina-Chapel Hill
1.0: Virtual Sexuality: The Influence of Entertainment Media on Sexual Attitudes and Behavior
Michael Rich, M.D., M.P.H.
Director, Center on Media and Child Health (CMCH)
Director, Video Intervention/Prevention Assessment (VIA)
Children's Hospital Boston
Associate Professor of Pediatrics
Associate Professor of Society, Human Development and Health
Harvard Medical School
2.0: Using Media to Address Adolescent Health: Lessons Learned Abroad
Case Study: Helping Each Other Act Responsibly Together (HEART) Campaign, Zambia
Tilly A. Gurman, Dr.P.H.
Assistant Professor
Department of Global Health
George Washington University School of Public Health and Health Services
Carol Underwood, Ph.D.
Senior Research Advisor
Center for Communication Programs
Assistant Professor
Department of Health, Behavior, and Society
Bloomberg School of Public Health
Johns Hopkins University
3.0: Using Media to Address Adolescent Sexual Health: Lessons Learned at Home
Televised PSA Campaign, Lexington, KY
SEXINFO: A Sexual Health Text Messaging Service, San Francisco, CA
Sarah N. Keller, Ph.D., MA
Associate Professor
Department of Communication and Theatre
Montana State University-Billings
Appendix: Health Behavior Theories: A Snapshot and Additional Resources
Katherine Suellentrop, M.P.H.
Senior Manager, Research and Evaluation Programs
The National Campaign to Prevent Teen and Unplanned Pregnancy
Read our blog posting on the Media Monster
Funding and Citation Information
This document was supported with funding from the Centers for Disease Control and Prevention under
cooperative agreement number 5U65DP324968-03. The findings and conclusions in this report are those
of the authors and do not necessarily represent the official position of the Centers for Disease Control
and Prevention.
Suggested citation: Brown, J. (Ed). (2008). Managing the Media Monster: The Infl uence of Media (From
Television to Text Messages) on Teen Sexual Behavior and Attitudes. Washington, DC: National Campaign
to Prevent Teen and Unplanned Pregnancy.
ISBN: 1-58671-071-0